Packaging, instruction sheet, and Point of Sale system for SOG Knives and Tools new baton multi-tools. System designed to drive sales and educate consumers through graphics and presentation.
Contract work for Wiggle UK. I designed the wetsuit's graphics and packaging and provided scaled drawings to streamline communication with an asian production facility. To meet production costs, the design brief called for minimal graphics which still provided good visibility in the water.
Product development work for blueseventy. Designed product's graphics and packaging, as well as, conceived of the product name and marketing story. The core short is a swim training aid that provides extra buoyancy centered at the hip. The graphics are meant to provide visual feedback about hip rotation in relation to the water line.
Logo and identity design for Seattle bicycle builders Davidson & Kullaway Custom Bicycles. The design utilizes simple depictions of everyday tools used by these talented craftsmen to give the identity a timeless feel.
Rettele Fibers is fabrics art house based in Brooklyn, NY. They focus on modern usable art that draws on traditional techniques executed in a simple and minimal way. I created a logo and wordtype that expressed the craft-driven nature of the brand.
blueseventy is recognized the world over for their innovative and industry leading wetsuit design and open water swimming equipment. Designed digital and print marketing materials for product catalogs and internationally-circulated editorial ad campaigns. Directed photoshoots and managed the company's digital photo library. Designed wetsuit products; from form to function to graphics to packaging. Designed and managed day-to-day website content (front and back end).